Entries by Molly Gould

Tone of Voice in SEO

Tone of voice is a vital piece of the marketing puzzle, a chance to showcase your brand in the most subtle ways. It might be a slight nuance, a word here and there, a stylistic choice in a piece of writing, but it has the power to make a significant impact – and you shouldn’t […]

Copywriting courses

Content writing is something that I fell into. Having always been a writer of some sort in previous jobs, my role had always been more creative, which we will get to the difference in just a second. But, writing content for SEO was a whole new world for me, and once I discovered it, I […]