About Us

About Inlinks

Inlinks Optimization LTD is a leading provider of Entity-Based SEO software, specializing in internal linking automation, schema markup implementation, and content auditing and creation based on entities. Our platform is designed for SEOs and content teams who want to improve search engine visibility through advanced semantic SEO strategies, powered by natural language processing and topical analysis.

What We Do

At Inlinks, we focus on solving critical, often-overlooked aspects of on-site SEO:

1. Internal Linking Optimization

We build smart, contextual internal links that help search engines understand your site’s structure and content hierarchy. Our internal linking is based on entities, not just keywords—ensuring topical relevance and improved crawl efficiency.

2. Automated Schema Markup

We automatically generate and inject JSON-LD structured data using entity-based content analysis. This enables rich search features and improves alignment with Google’s understanding of your pages.

3. Content Auditing and Creation Based on Entities

Our platform audits your content to identify semantic gaps and opportunities to better target topics and entities. We also assist in generating optimized content outlines and full content drafts, grounded in entity-first SEO principles to increase relevance and authority.

What We Don’t Do

We do not offer backlink outreach or link buying services.
We do not replace your CMS or development team—we integrate with your workflow.
We do not produce low-quality or generic AI content. All content suggestions are based on entity graphs, topic coverage, and search intent alignment.

Who We Are

Inlinks Optimization LTD is co-founded and operated by two industry experts:

Dixon Jones – CEO and co-founder. An award-winning SEO strategist and former Marketing Director at Majestic.
Fred Laurent – CTO and co-founder. Software architect and the creator of the Inlinks technology platform.