Two ways primarily:

1) We’ve had clients where implementation is a challenge. Some companies might use a PIM that strips html out of copy, thus we can’t build internal links. Yes, developers can fix this, but people expect SEO results yesterday. So InLinks has helped overcome those implementation hurdles and helped us show progress much faster.

2) It’s helped us deal with some troublesome issues of internal competition. We’ve all had clients where they are good at pumping out articles and resource guides but not so good about thinking of topic overlap. Being able to use InLinks lets us use those overlapping blog posts or pages to direct the rank to the page we care about most.