Helpful Schema for SEO
Google maintains some good documentation on using Schema in SEO. However, it is not always clear when or how schema helps. It is also much less forgiving than HTML… if you get it wrong, Google will trip over and so will other parsers. For that reason, Google and Schema.org and other people maintain tools to help you validate your schema.
Writing the schema in the first place can be hard though! That’s one reason why InLinks automatically generates schema for you.