Entries by Juliet John

How To Optimize Your Local Business For Search

According to Google’s 2022 Retail Marketing Guide, searches for “shops near me” or “open now near me” continue to grow tremendously year on year. This trend means that more people are relying on search to find local businesses nearby. So, if your local business isn’t visible to searchers, you might be missing out on a […]

InLinks vs MarketMuse: The best alternative to MarketMuse

MarketMuse and InLinks are marketing tools that use Artificial Intelligence to streamline SEO content planning and production. Both tools focus on helping websites build topical authority and approach SEO content from the viewpoint of topics instead of keywords. They also emphasize semantic connections to improve user experience and search engine understanding of content.  So, as […]