How to Scale Your Content Marketing and SEO Copywriting in 6 Actionable Steps
Learn how to scale your content marketing efforts using the right systems and tools.
Entries by Juliet John
What is Site Focus, and How Does It Affect Your SEO?
Learn why your site’s current focus might be stifling your SEO growth and how you can refine it to rank higher and get more traffic.
Search intent in SEO: How to identify and optimize user intent
User intent is one of the most important Google ranking factors. Unfortunately, most SEOs get it wrong. Read on if you need help determining the correct intent for your topics. We cover how to do it right here.
Pillar Page for SEO: What is a Pillar Page & How to Create One
This comprehensive guide will teach you how to create effective pillar pages that drive results.
How To Optimize Your Local Business For Search
According to Google’s 2022 Retail Marketing Guide, searches for “shops near me” or “open now near me” continue to grow tremendously year on year. This trend means that more people are relying on search to find local businesses nearby. So, if your local business isn’t visible to searchers, you might be missing out on a […]
How to Create a Content Marketing Strategy In 4 Steps + Template
Learn how to create a content marketing strategy in 4 simple steps + free template inside
Orphaned Pages: How to fix them before they affect your SEO
Learn how to identify and fix orphan pages before they hurt your SEO
Anchor Text Optimization: Best Practices for Optimizing Link Text
Anchor text is the clickable part of a hyperlink. Learn how to optimize it for better SEO performance.
How To Do A Content Gap Analysis
Learn how to complete a content gap analysis in 3 easy steps
InLinks Alternatives
Here’s a lowdown of how InLinks compares to similar tools on the market.
The Leaked Google Documents: What Could They Say About Content?
Discover what the leaked Google doc says about content so you can inform your strategy.
Why Your AI Content Isn’t Ranking: The Case for Specialized SEO Content Tools
Most AI content generators produce content devoid of anything but superficial meaning. Here’s why you should make the switch to specialized SEO tools.
WriterZen vs InLinks: The Best WriterZen Alternative for SEO Content Creation
This in-depth comparison guide dives into WriterZen and InLinks, analyzing their strengths and weaknesses to help you identify the perfect platform to elevate your content strategy.
InLinks vs MarketMuse: The best alternative to MarketMuse
MarketMuse and InLinks are marketing tools that use Artificial Intelligence to streamline SEO content planning and production. Both tools focus on helping websites build topical authority and approach SEO content from the viewpoint of topics instead of keywords. They also emphasize semantic connections to improve user experience and search engine understanding of content. So, as […]
InLinks vs. Clearscope: The Best Clearscope Alternative
Learn how InLinks is a more comprehensive and affordable alternative to Clearscope.
Keywords vs Topics: What Is The Difference For SEO?
Keywords and topics play a crucial part in your SEO. But which is more important for your success? Learn more in this post.
SEO Topic Clusters: What Are They? And How to Build Them
Learn how to create topic clusters to organize your website, boost your SEO efforts, and build topical authority on search.
Entity SEO: How to Know the Right Entities to Target for Your Website
Learn how to identify the right entities to focus on and improve your SEO performance.
Content Cannibalization: How To Identify and Fix It
Learn how to identify and fix content cannibalization and improve your SEO.
Top 5 Keyword Research Tools for Topic Clustering
Before now, keyword clustering was a manual process for those SEOs who recognize the value of topic and semantic connections. Here’s what that process looked like: While it’s not the wrong way of doing things, it’s incredibly laborious, time-consuming, and challenging, especially when working with massive keyword lists. Thankfully, keyword research and clustering tools like […]