Two approaches to entity SEO from Dixon Jones and Jason Barnard

Inlinks’ CEO Dixon Jones joined Jason Barnard, CEO of Kalicube, in a webinar organized by SE Ranking during which they explained their unique approach to entity SEO.

Dixon’s approach to entity SEO is centered around entities being defined on Wikipedia / Wikidata, this is the approach used by Inlinks to optimize a content for entities.

Jason’s approach to entity SEO as he explained during this webinar is based upon educating Google about a brand, a person or a product so that they’ll be recognized as entities in their own right.

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