Marketing Research for Content Writers
A modern approach to using topic analysis before writing web content to leverage the audience size that will resonante with the content.
About Dixon Jones, FRSA, MBA, BA(Hons).
Dixon is a world renowned SEO Speaker on search engine algorithms and information retrieval and holder of the Lifetime Achievement Award for services to the search community. Dixon is a moderator on Webmasterworld and has spoken or been published at Search Engine land, State Of Search, WordTracker, Authoritas, SE Roundtable, Brighton SEO, Tedx, Pubcon, and many more.
His personal site is at https://dixonjones.com.
A modern approach to using topic analysis before writing web content to leverage the audience size that will resonante with the content.
We have now closed this roadmap. Inlinks (as of February 2023) works in the following languages: English French German Spanish Polish Italian Dutch Portuguese Will InLinks be launching in Further Languages? We do have another language planned, but it will be exclusively for one of our Enterprise clients for a significant period, as they are […]
Knowledge Graph audits can fix a major content audit problem Most content audits out there are so granular in their analysis, that they actually miss the main actionable point. What should you write about to fill in the holes? So we have created a website Knowledge Graph Audit based around an Excel spreadsheet that we […]
Search Pilot recently confirmed our understanding that increasing internal linking increases organic traffic. Their report is here. The Main Finding Not only was this test positive, but it was one of our most positive tests to date resulting in a 25% uplift to organic traffic across level two and level three category pages – an additional estimated […]
Join us for another episode of “The Knowledge Panel” where we discuss “What Schema matters” with the experts.
Dixon Jones and David Bain joined forces to bring a new angle to online marketing questions. Episode 1: “Are Keywords Dead?”
A regular Webinar and podcast where a panel of Online Marketing veterans dive into the hard question of the day. The Knowledge Panel is 45 minutes of intelligent, focussed discussion where we know our audience may have as much to contribute as the panel.
We were delighted to see this in our online support today (7th June 2020). What did Rod Gardner do? Rod puts this number 1 position down to the InLinks tool. Specifically, he thinks that the combination of automated internal links generation and automated schema created the difference. The number 2 result is one of the […]
The content optimization module on Inlinks creates world-class Content Briefs and audits existing content in a totally unique way. You should already be using it for content optimization, but now the module has had an upgrade. Why was the Inlinks Content Optimization Module so Unique? Just in case you were still using those keyword-based optimization […]
Search Engine Understanding or SEU is a metric originally calculated by Inlinks in March 2020 within their industry case study report at https://inlinks.net/en/reports/seo-case-study-marketing-56719
Optimizing your Internal Links can significantly improve your SEO traffic. Unfortunately, Internal Linking is very difficult to optimize manually. Most Internal Link Optimization tools don’t work because they are keyword-based, not topics based. Luckily, Inlinks.net changes all that, by building a knowledge graph of your website and automating the Internal Link Optimization. At the same […]
At InLinks, you can get started for free and grow according to your needs. You can get the most out of your subscription if you spend some time looking at how the credit system lets you grow at your own pace. We give you a product that would normally cost thousands of dollars a month […]
Globally toggle about schema and internal links on and off using the javascript override.
Today we have launched an enhancement to our Market Trends Tool which helps you rapidly find the questions that are being asked around any given topic. Whilst InLinks already did show questions by topic, this new launch shows promising results. We did some very unscientific benchmarking against another product which is twice the price and […]
When you set up a project, you can now select “Singapore” as the default market is you so wish. The difference between target markets This choice dictates what Google API is called when looking up search results. For some industries and keywords, the results may not vary at all, but for others, they could be […]
Our Market Trends tool now lets you find a trending topic through a new search functionality. How to find a Trending Topic 1: If you don’t have an Inlinks account yet, register for a free one here. 2: Head over to Inlinks Market Trends. 3: Either filter down to a category by selecting one of […]
There’s a very specific type of schema that inLinks autogenerates, based on the topic you associate with a page. We wanted to conduct a blind study, with multiple independent SEOs around the globe, to see if this schema was having any effect on rankings and visibility. We were very pleased to have a bunch of […]
What makes a strong Digital Marketing Platform? A strong Digital Marketing Platform is is about momentum over measurement. The InLinks workflow discovers the best topic for you to work on next to catch the zeitgeist in your market sector. Then it helps you create content that appeals to humans and machines alike. It creates a […]
InLinks has a built-in FAQ Schema Generator. Inlinks to scan your content looking for questions in your text that you answer succinctly and will then automate the generation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated […]
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