The InLinks Blog

Learn more about Semantic SEO & how InLinks can simplify internal links, schema, and better user & search engine-friendly content briefs!

Thought Leadership, Case Studies, & InLinks News!

Without content optimization tools, it’ll be difficult to produce effective content and rank on Google. We investigated several content optimization tools and then narrowed them down to the 19 tools in this article. Read on to discover the best tools for optimizing your content for more impact.

InLinks and Surfer SEO are high-performing content optimization tools for SEO. But where their similarities end, their differences begin. Read on for an in-depth review of Surfer SEO vs InLinks.

Is your content not performing as expected? Learn how to optimize content for higher rankings and conversion.

Content optimization tools come in different shapes and sizes. Here, we compare InLinks to another prominent optimization tool—Frase. This is how they stack up.

New to SEO content writing or a veteran looking for a refresher? Here’s how to write content that’s helpful to the reader and optimized for search.

Topical maps help you build topical authority. Achieving topical authority is how you rank and stay relevant in this semantic search era. This article covers how to create a topical map for SEO.

User intent is one of the most important Google ranking factors. Unfortunately, most SEOs get it wrong. Read on if you need help determining the correct intent for your topics. We cover how to do it right here.

Say goodbye to creative block, mundane and boring social media content. InLinks now auto-generates relevant social content ideas and assists with writing and posting content. You can now build authority on social media, grow your following and stay consistent.

Place Holder with Genie the the Knowledgepanel show

“How to build an SEO-friendly content marketing strategy” – InLinks Knowledge Panel episode 38 with Chima Mmeje, Edward Ziubrzynski, Martin Huntbach and Holly Cartlidge. Hosted by Genie Jones. Sign up below to watch future episodes live… Subscribe * indicates required First Name Email Address * r> Want to read instead? Here is a summary: In […]

As we announced in our last newsletter, we had 5 free tickets for BrightonSEO in September. You could have won it, if you wrote a short statement why you like InLinks and posted it on your social media. Here are the lucky winners who received free tickets!

Because SEO and social media are complementary channels, some SEO tools integrate with social channels to make combining them easier. We cover 6 of them in this post.

What is the connection between social media and SEO? Can your social media presence influence your performance on search engine results? We answer this question and more in this article.

The clue is in the name —topical authority. It’s all about becoming an authoritative resource for a topic such that Google feels comfortable connecting users to your website whenever they run a search. Here’s how you can earn topical authority.

Use the InLinks schema tool to auto-generate valid schema codes for several content pages at once. No need to manually tag content or copy and paste HTML codes into your webpage – the tool handles it all. Here’s how the InLinks schema generator works.

Place Holder with Genie the the Knowledgepanel show

“What can SEO learn from Digital PR?” is the InLinks Knowledge Panel with Darren Kingman, Eva Cheng and Isa Lavs. Hosted by Genie Jones.

Managing several websites? Manually writing correct structured data for all content pages is impractical. Schema markup tools help generate schema codes to ensure your markup is valid and your content is optimized for rich results.

This post covers the practical side of introducing schema into your SEO process. What it doesn’t cover is the more nuanced questions around what philosophical approach you should adopt towards the way you integrate schema for SEO. We hope you find it to be an invaluable resource.

Content writers may have seen a wild increase in the amount of AI content generators recently, but none do quite as well at keeping the content writer in the driving seat and the content as tightly planned as the new baked-in AI Assistant in the InLinks content brief writing tool.

“Backlinks are the secret sauce behind SEO” “Backlinks are the backbone of a strong SEO strategy” Statements like the above are common within the SEO community. While SEOs continue to tout their importance above all else, Google officials don’t exactly agree. They insist other factors like content and internal links are more crucial for ranking. […]

Our one and only CEO, Dixon Jones, was interviewed by legendary Stephan Spencer on the Marketing Speak podcast, where they go deeper into entities, including schema markup and the sameAs attribute. The show notes, audio, and transcript for the episode can be found here: https://www.marketingspeak.com/understanding-entities-with-dixon-jones/ Enjoy!

This is an in-depth review of the InLinks internal linking tool. In this post, I’ll cover how the tool works, its features, pricing, and benefits.

Place Holder with Genie the the Knowledgepanel show

What does it take to become an SEO freelancer? And how do you run a successful SEO freelance operation? This month the Knowledge Panel show sees Genie Jones interview Natalie Arney, Nick LeRoy and Lukasz Zelezny.

Like every other SEO initiative, most people make mistakes with internal linking. The good news is most of these mistakes can be avoided beforehand, while others are quick fixes once noticed. To help you identify common internal linking problems, here is a detailed guide on internal linking mistakes and how to fix them.

Here are five strategies SEO leads and content marketers use to build internal links and boost their SEO performance.