The InLinks Blog
Learn more about Semantic SEO & how InLinks can simplify internal links, schema, and better user & search engine-friendly content briefs!
Let’s Talk!
Give us a call or drop us a message using the blue chat icon.
You may also Request a Demo
InLinks UK | Dixon JonesT: +44 333 247 0332 InLinks France | Fred Laurent
T: +33 617 993 221
How to Keep Your SEO Clients Happy
The Knowledge Panel ShowHow do you keep your SEO clients so satisfied that they’ll stay for a long time and recommend more customers to you? That’s what we’re discussing on episode 25 of the Knowledge Panel show where Dixon is joined by Himani Kankaria, Jake Gauntley, Olga Tsimaraki and Sara Moccand-Sayegh.
Green SEO: What is it and why is it important?
InsightsSearch Engine Optimization itself needs to be optimized in order to reduce its carbon footprint.
How SEO and PPC can work together?
The Knowledge Panel ShowCan SEO and PPC work together? In this episode of “The Knowledge Panel,” we find out what the friction points may be, and why we all just can’t get along!
Keyword Topic Gaps
InsightsFollowing requests from our users, we have reinstated and improved our Topic Gap tool in our content editor. Understanding what topics Google is seeing the best-ranked content for any keyword and region goes a long way toward content planning. This research can take many hours for every page when carried out manually. InLinks is not […]
Case Study: From 10K to 20K in monthly organic traffic 4 months after using InLinks
SEO Case StudiesA digital marketing and SEO agency based in Sweden started using InLinks back in February 2022 for one its clients (an informational website reviewing online casinos worldwide). The organic traffic went from 10K (February 2022) to 20K (May 2022) as shown on the screenshot below taken on Ahrefs: The total number of ranked organic keywords […]
SEO in Spanish vs SEO in English – the Knowledge Panel Episode 23
The Knowledge Panel ShowIs doing SEO in Spain any different to doing SEO in English-speaking countries? In this episode of the Knowledge Panel, we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in Spain.
Tone of Voice in SEO
InsightsTone of voice is a vital piece of the marketing puzzle, a chance to showcase your brand in the most subtle ways. It might be a slight nuance, a word here and there, a stylistic choice in a piece of writing, but it has the power to make a significant impact – and you shouldn’t […]
The Knowledge Panel Episode 22: Technical SEO Quick Wins
The Knowledge Panel ShowWhat are some of the most effective technical SEO quick wins in 2022? That’s what we’re discussing on episode 22 of the Knowledge Panel, with Dixon Jones joined by Kara McClure from Mindshare, Sara Taher from PDFTron and Wilhemina Gilbertson-Davis from B-digitalUK.
Case Study: From 0 to 6.4K Ranked Keywords using InLinks
SEO Case StudiesBack in mid 2021, Texas-based digital marketing agency Moon & Owl created a cycling blog meant as an SEO support for a Shopify store belonging to a cycling wheels manufacturer. Roughly 10 months after using InLinks, this blog has reached 6.4K ranked keywords (with 154 keywords ranking in the top 3 positions in the Serps). […]
InLinks Shortlisted for the 2022 European Search Awards
InsightsWe’re glad to announce that InLinks has been shortlisted as a finalist for the 2022 European Search Awards ! We’re running against the big boys of the SEO industry and we’re nominated in 3 different categories : Best Software Innovation Best SEO Software Suite Best Search Software Tool Check out the full list of finalists […]
The Knowledge Panel Episode 21: JavaScript SEO
The Knowledge Panel ShowHow do you ensure that websites that are built with JavaScript are easy for search engines to find and understand? That’s what we’re going to be discussion on Episode 21 of the Knowledge Panel. Joining Dixon Jones is Jamie Indigo and Joe Hall.
Internal Linking – Best Practices to Boost your SEO
InsightsWhat is internal linking? Internal linking includes all the links made from the pages of a site to the other pages of a same site. An internal link is therefore a hypertext link made between two pages belonging to the same website domain. What are the goals of internal linking? The inclusion of internal links […]
Knowledge Panel Episode 20: How does User Experience impact SEO?
The Knowledge Panel ShowUser experience is constantly talked about as a progressive part of an SEO strategy – but how exactly does user experience impact SEO? That’s the topic for episode 20 of the Knowledge Panel. Joining Dixon are Aiala Icaza González from Reflect Digital, Chris Green from Torque Partnership and Hellen Benavides from giffgaff.
Looking for Video Testimonials
InsightsIf you’re an Inlinks customer and got some great SEO results using our tool, we’d be highly appreciative if you can send us a short video testimonial describing briefly how you used Inlinks and how it improved your SEO rankings. We’d be happy to write an extensive case study about your project and include a […]
82% of Internal Linking Opportunities Missed – Case Study
SEO Case StudiesInternal linking, defined as using a hyperlink from one web page to another within the same domain URL, is known to be one of the most underused SEO tactics. A vital SEO staple, Internal linking creates a great user experience and reinforces the topic authority associated with each page. It helps search engines such as […]
InLinks Named Best AI-Driven SEO Tool of 2021
InsightsInLinks, a multi-award-winning entity-based SEO platform, has been awarded the Best AI-Driven SEO Tool of 2021 by Corporate Vision. This win recognizes the astounding success inLinks has had in helping web-content rank higher through intelligent machine understanding. Most importantly, it reaffirms its growing importance in the SEO industry. Read on to find out what InLinks […]
Knowledge Graphs: What Are They and How Do SEOs Use Them?
InsightsWhat is a Knowledge Graph? Simply put, a knowledge graph is a big mind map of connections. For example, if you start with a banana and brainstorm around it on a piece of paper, you may come up with a variety of concepts such as lunch, banana bread, trees, Fairtrade, yellow, slipping over, monkeys… the […]
Internal linking: 15 benefits for your website’s SEO
InsightsUnderestimating the importance of Internal Linking in an SEO strategy is common. Everyone knows the importance of external links (backlinks) to ensure a minimum of visibility, but most site publishers neglect internal linking. In contrast, e-commerce sites have well grasped its importance on their side. However, once your site relies on content, internal links are as essential […]
The Knowledge Panel Episode 19: SEO for Image Search
The Knowledge Panel ShowAre you optimizing your images for search? How much traffic are you getting from image search and how big is image search as an SEO opportunity? We’ll be covering those questions and more in episode 19 of the Knowledge Panel Show with Roxana Stingu from Alamy, Olesia Korobka from Fajela and Karen Julia from Photo SEO Lab.
The About Tag in Schema Markup
SchemaThe ‘About’ tag from Schema.org Helping Google understand what your page is talking about is the aim of the game in SEO at the minute. Entities and concepts are taking the role that keywords held for so long, and one prominent way in which this is being achieved is through schema markup- specifically the About tag. Schema markup is structured data […]
What did 2021 mean for SEO? | The Knowledge Panel Show Episode #18
The Knowledge Panel ShowAs we’re approaching the end of yet another year in SEO, we ask the question “What did 2021 mean for SEO?” Joining Dixon to discuss that is Billie Hyde from The SEO Works, Eric Enge from Pilot Holding and Isaline Mülhauser from PILEA.
Using the SameAs Schema.org Markup Tag in SEO
SchemaThe sameAs Schema Tag and how to use it SEOs can use the sameAs schema markup to help a search engine understand what a page is about. You can do this by pointing out a page with similar subject matter that you are confident the search engine DOES understand. The sameAs tag unambiguously indicates an item’s identity through connecting […]
WordPress vs Custom Coding vs Easy Site Builder: Which Is Best for SEO?
The Knowledge Panel ShowOn Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO.
The Knowledge Panel Episode 16: YouTube and Podcast SEO
The Knowledge Panel ShowIs obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is Emma Drew from Online Media Biz, Dre de Vera from the SEO Video Show and Mark Asquith from Captivate.