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Learn more about Semantic SEO & how InLinks can simplify internal links, schema, and better user & search engine-friendly content briefs!
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Testing Javascript Impact on your Page Speed
InsightsWe had an objection today about the javascript impact. The prospect suggested that adding the code would affect page speed. Adding the code is not necessary, but it IS very convenient timesaver. It made me think that a post on how you can MEASURE javascript impact on speed might have on a site could be […]
Get a Customer Profile
InLinks NewsIf you are a paying customer of InLinks, we would like to help you get a little more business. We have users that would rather pay an expert to manage their InLinks account. We would also love to get feedback on what you are doing with InLInks as a business, to use as case-study material. […]
Writing FAQs (for SEO)
InsightsGoogle loves it when your content answers questions that users are asking. InLinks leverages this and helps you to get the most out of FAQs by: 1: Automating FAQ Schema 2: Providing a world class Question finder How FAQ pages help SEO rankings Search engine optimization (SEO) is among the best marketing strategies that businesses […]
Marketing Research for Content Writers
InsightsA modern approach to using topic analysis before writing web content to leverage the audience size that will resonante with the content.
How to Audit your website’s Knowledge Graph
Insights, Launch LogKnowledge Graph audits can fix a major content audit problem Most content audits out there are so granular in their analysis, that they actually miss the main actionable point. What should you write about to fill in the holes? So we have created a website Knowledge Graph Audit based around an Excel spreadsheet that we […]
Case Study: Do Internal Links Improve Organic Search Traffic?
SEO Case StudiesSearch Pilot recently confirmed our understanding that increasing internal linking increases organic traffic. Their report is here. The Main Finding Not only was this test positive, but it was one of our most positive tests to date resulting in a 25% uplift to organic traffic across level two and level three category pages – an additional estimated […]
What Schema Matters?
The Knowledge Panel ShowJoin us for another episode of “The Knowledge Panel” where we discuss “What Schema matters” with the experts.
Episode 1: “Are Keywords Dead?”
The Knowledge Panel ShowDixon Jones and David Bain joined forces to bring a new angle to online marketing questions. Episode 1: “Are Keywords Dead?”
The Knowledge Panel Show
Insights, The Knowledge Panel ShowA regular Webinar and podcast where a panel of Online Marketing veterans dive into the hard question of the day. The Knowledge Panel is 45 minutes of intelligent, focussed discussion where we know our audience may have as much to contribute as the panel.
Case Study: Position 1 for SEO Consulting
SEO Case StudiesWe were delighted to see this in our online support today (7th June 2020). What did Rod Gardner do? Rod puts this number 1 position down to the InLinks tool. Specifically, he thinks that the combination of automated internal links generation and automated schema created the difference. The number 2 result is one of the […]
Internal Link Optimization
InsightsOptimizing your Internal Links can significantly improve your SEO traffic. Unfortunately, Internal Linking is very difficult to optimize manually. Most Internal Link Optimization tools don’t work because they are keyword-based, not topics based. Luckily, Inlinks.net changes all that, by building a knowledge graph of your website and automating the Internal Link Optimization. At the same […]
Case Study: Does Webpage Schema (About & Mentions) Improve Rankings?
SEO Case StudiesThere’s a very specific type of schema that inLinks autogenerates, based on the topic you associate with a page. We wanted to conduct a blind study, with multiple independent SEOs around the globe, to see if this schema was having any effect on rankings and visibility. We were very pleased to have a bunch of […]
Case Study: Reaching Google’s Top 10 with Internal Linking
SEO Case StudiesReaching the top 10 of Google without having to spend your days getting hypothetical backlinks is an attractive prospect. And achievable. Here are two experiments where the implementation of an internal network alone made it possible to obtain such a result. The first is an independent experiment, initially published in English, and carried out in slow mode: […]
How accurate is the inLinks Market Trends Data?
SEO Case StudiesAn exploration of how accurately the data from inLinks’ market trends tool compares to real consumer behaviour. The Market Trends Tool The InLinks’ Market Trends Tool categorises and tracks consumer interest on topics. It can provide a daily, weekly and monthly oversight into how concepts and words are being interacted with online to surface what […]
New from inLinks: Market Trend Reports
Insights, Launch LogInLinks’ new Market Trend Reports feature allows you to constantly discover, analyse and compare trending topics of all different market genres.
The University of Google: Exploring the impact of Google’s successful machine learning in the Education Sector.
InsightsAn insight into how effective methods of search engine optimization has the potential to widen participation to higher education. In this post I will outline the evidence surrounding the relative success of entity identification within the education sector and will delve deeper into what this means for higher education on the whole. Why is Google’s […]
FAQ Schema Generator
Insights, Launch LogInLinks has a built-in FAQ Schema Generator. Inlinks to scan your content looking for questions in your text that you answer succinctly and will then automate the generation of FAQ Schema and show an “accepted answer” using JSON-LD automatically. This means that FAQ schema can appear anywhere on your site, not simply on a dedicated […]
New way to measure how Google understands content in a verticle
Insights, Launch LogInlinks has today started a series of ongoing reports for the Online Marketing Industry. Each report selects an industry sector with a keyword triggered market focus. The reports then compare the entities identified on the most relevant content for that market with the entities detected using Google’s Natural Language Processing API. The results show at […]
February 2020 InLinks Roundup
InsightsNewsletters suck, but keeping on top of developments doesn’t. So at InLinks we are going for Brevity. Here are February’s main talking points. Take your pick: Now you can manage and change the links created by InLinks. Amend your Competitors for any search term you optimize for. Why using a keyword on the page is […]
Manually Manage Internal Linking
Help, Insights, Launch LogManaging Internal Links is a real challenge for SEOs and although inLinks has automated much of this process, sometimes you need to be a little more precise and perhaps would like to create your own. The inLinks system now supports the ability to curate and create internal links directly from your inlinks.net dashboard, so now […]
inLinks Case Study: WP SEO Traps
SEO Case StudiesOver the holiday break, I ran and recorded a case study to take an old piece of content, run it through the inLinks system and update it, then record the changes to the SERPs. The results (if you don’t want to watch how it was done): The phrase “WP SEO Traps” went from position 9 […]
Bug Fixes week ending 18th October 2019
InLinks NewsWe did have a problem with email delivery from the system, which was blocking some people from confriming their email addresses. This is now resolved. We added a link to the pricing page from the homepage as some people did not spot the pricing below the fold. On the whole the system has been working […]
How to associate target entities to web pages for semantic SEO
InsightsSummary To optimize for Semantic Search, you need landing pages which are associated with entities. Entities cannot just be keywords or search phrases. They are named concepts that you would see in a reputable encyclopedia. In semantic SEO, Wikipedia is the most important of these. Here are some examples on how to select your target […]
Crawler and log in issues fixed
InLinks News, Launch LogA summary of bug inLinks fixes for the week ending 28 September 2019.